Sofia Milan

In the cosmetic industry, creating a lasting bonds with customers may seem a complex challenge, yet establishing effective marketing strategies can really make a brand stand out.

Adopting inclusive communication means eliminating any stereotypes or prejudices. What tricks can we use in our written texts?

Market trends, technological innovation and environmental impact are key factors in the purchase of cosmetic products.

An increased awareness of the potential of AI is leading many companies to adopt this technology in their business, from manufacturing to customer care.